Israel PR war

http://www.jpost.com/servlet/Satellite?cid=1244371097449&pagename=JPost%2FJPArticle%2FPrinter

So what can Israel do to win its global PR war, a war for truth?

One of Judaism's greatest traits is that, while the rest of world talks, it acts. The government of Israel has beefed up media relations and lobbying efforts to Western countries. It makes a special effort to reach Christians through its Tourism Ministry and the Knesset's Christian Allies Caucus.

Religious Israeli organizations do a first-rate job in taking their case to gentiles. And a host of secular entities, most of them nonprofits, are second to none in telling the truth about Israel and exposing its enemies' lies.

But it is not enough. What else can be done? How can Israel be a more effective light that draws the nations to her?

First, recruit the world of commerce. Independent, for-profit media companies must present the broad canvas of Israeli news. Expanded investments in Israeli technologies will yield medical breakthroughs, unleash alternative energy sources and provide water and food for the world's population.

Second, aim directly to inform the potential "grassroot" supporters of the Jewish state. Bring Israel to them and they will come to Israel, both as tourists and supporters of the state.

Yes, methods include the Internet and its social networking tools. Still, there is nothing more effective than firsthand encounters.

So. Sponsor events. Send invitations to others instead of seeking invitations from others.

Deploy first-class conventions and shows and fairs, events hosted on civic platforms around the world. Get endorsements from influential people to market these events. Use them to showcase Israel, not defame it.

Begin these tours where demographic support is strong. Respect religious sensibilities. But use secular venues so that people from different backgrounds will feel comfortable and welcome. Participants with a variety of interests - business, social, political and religious - will enhance grassroot support for Israel and her people.

Most importantly, seek wisdom from the God of Abraham, Isaac and Jacob. Listen for the whisper of His counsel. He alone is God of all the nations. Under the banner of His leadership, Israel will win.